Nederlandse topdesigners in jury HEMA ontwerpwedstrijd?

Een deskundige jury, met onder meer topontwerpers Elsien Gringhuis, Frederik van Heereveld, Peter van der Veer en trendanalist Christine Boland, buigt zich eind april over de ingestuurde ontwerpen van studenten. De inschrijvingstermijn voor de deelnemers aan de 23ste editie van de HEMA ontwerpwedstrijd is inmiddels verstreken. Ruim 900 studenten hebben zich aangemeld.

Topjury op het gebied van hardwaren en mode

Tijdens de jurering zal een aantal bekende Nederlandse topontwerpers hun deskundige mening over de inzendingen geven. De inzendingen worden onder andere beoordeeld door Elsien Gringhuis, booming Dutch design talent, voormalig deelneemster én winnaar van de HEMA ontwerpwedstrijd in 2008, Frederik van Heereveld, vele malen gelouterd in de wereld van design vanwege zijn vernieuwende en spraakmakende ontwerpen en Peter van der Veer, bekend door zijn ontwerpen die altijd verrassen. Naast deze topontwerpers is Christine Boland gevraagd zitting te nemen in de jury.

Christine is ruim twintig jaar actief als trendanalist en consultant voor de mode-, media- en retailwereld. Ook een aantal experts van HEMA maakt deel uit van de jury, waaronder categoriemanagers Trudy Satink en Suzanne Vredevoort. De jury wordt voorgezeten door Sabien Duetz, design- en conceptmanager van HEMA.

Meer dan 900 Nederlandse en Belgische inzendingen

Ruim 800 Nederlandse studenten en bijna 100 Belgische studenten mode- en productvormgeving hebben zich ingeschreven voor de 23e editie van de HEMA ontwerpwedstrijd. Het zijn studenten van verschillende opleidingen als de TU Delft, de Hogeschool voor Wetenschap & Kunst in Gent, de Hogeschool voor de Kunsten Utrecht en de Design Academie Eindhoven. Zij gaan de uitdaging aan om een echt HEMA-product te ontwerpen waarmee zij het voor mensen leuker en makkelijker maken eropuit te gaan. Studenten kunnen tot 15 april 2010 hun eigen ontwerp insturen voor het assortiment van HEMA.De winnaars worden in juni bekendgemaakt.

Van ontwerp naar schap

De HEMA ontwerpwedstrijd bestaat al meer dan 25 jaar en is gestart om studenten van
ontwerpopleidingen de kans te geven ervaring op te doen met een praktijkopdracht. Dit bleek zo succesvol dat de HEMA ontwerpwedstrijd jaar na jaar terugkeerde. De HEMA ontwerpwedstrijd is inmiddels uitgegroeid tot een prestigieuze competitie en maakt vaak deel uit van het onderwijs-programma. Naast de publiciteit voor de winnaars, kijkt HEMA altijd naar de mogelijkheid om een of meerder inzendingen in productie ten nemen en te verkopen in een van de ?inmiddels meer dan 500 filialen in binnen- en buitenland.

Bij de beoordeling van de inzendingen wordt niet alleen gekeken of het ontwerp van een bijzondere eenvoud is, maar ook of deze begrijpelijk, eigenzinnig en actueel is. Ook het duurzaam-heidaspect wordt meegenomen: is een product sterk, gaat het lang mee en is het gemaakt van materialen die het milieu zo min mogelijk belasten.

Bekende voorbeelden van succesvolle artikelen zijn de beroemde fluitketel Le Lapin (1989), de Tast Toe (2007) en de regenjas ?elke dag weer? (2008).

Een uitgebreide omschrijving van de opdracht plus nog veel meer aanvullende informatie is te vinden via: www.hema.nl/ontwerpwedstrijd .

Bron: Nujij Persberichten, Uw nieuws is onze zorg

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